Previous Work
Examples
For Blue Focus
稿件撰写、TVC/短视频拍摄、NFT制作、平面拍摄/设计、H5/官网/小程序页面设计
TVC/短视频拍摄:
安德玛 #有能耐你来
https://weibo.com/2094943421/M6313yw0a
安德玛Phantom3跑鞋上市
https://weibo.com/2094943421/M2oAg7O8w
安德玛 #拿回属于我们的主场
https://weibo.com/2094943421/Ll3B76oCy
https://weibo.com/2094943421/LloGur6Lw
https://weibo.com/2094943421/Lm0osoCra
百事“与蓝同行”x迪士尼——呆总超会玩
https://weibo.com/6446548422/KxoamjlZf
百事“与蓝同行”x迪士尼——深扒魔都
https://v.douyin.com/dMXbcVV/
NFT制作:
UNDER ARMOUR CUBE
https://mp.weixin.qq.com/s/H6HZqDUzbCrfdVb2gcRg1w
稿件撰写:
新闻稿——教科书级趣味年俗,“打开百事,把乐带回家”尽情释放情感共鸣
https://biz.ifeng.com/c/8COapNghImg
新闻稿——百事公司“与蓝同行”入驻上海迪士尼度假区 陪伴消费者共赴可持续的未来https://www.163.com/news/article/GJHT50U200019OH3.html
新闻稿——联袂环保潮流力量,百事公司“与蓝同行,「塑」造新生”见未来
http://biznews.sohu.com/a/495777148_120932824
新闻稿——美年达果汁气泡饮鲜活上市,全方位打造鲜活体验
https://www.sohu.com/a/478353441_120932824
数英DIGITALING——“表情雨”的自我内卷,多人互动模式独家上线
https://mp.weixin.qq.com/s/yzE2A5UA_baUihmu6F6dpA
Vista看天下——拍好这场戏,国产剧就离封神不远了
https://mp.weixin.qq.com/s/ZOhF5A1sArUKkTUMD7pjow
人民网——“把乐带回家”!今年又有新玩法
https://mp.weixin.qq.com/s/bNf3L1BWt8Wiv892hxhJPw
新华社——回望这一年,看见青年力量
https://xhpfmapi.xinhuaxmt.com/vh512/share/10500594?channel=weixin
新华社——这本青春词典,邀你共创
https://xhpfmapi.zhongguowangshi.com/vh512/share/10015177
新华社——靠谱青年请点开,手慢无
https://mp.weixin.qq.com/s/s7eJ_NBTJ-gekTxIrLwI9w
界面新闻——“把乐带回家”制胜十一年,成功秘诀是不把营销当营销?
https://m.jiemian.com/article/6968793.html
FBIF食品饮料创新——今年过年,竟然没有等到百事讲故事
https://mp.weixin.qq.com/s/IeMasnTBdurzSksBHz_9OQ
广告狂人——《把乐带回家》第11年,百事今年表达快乐的方式很直球
https://mp.weixin.qq.com/s/EsfJEMIGnJcyE0Rb94SOsg
经济观察报——数字化创新趋势下,为何ta的内容够出圈?
https://mp.weixin.qq.com/s/fMigGlQQLVTexQ7MrNH5TQ
视觉志——当 代 人 春 节 收 红 包 图 鉴
https://mp.weixin.qq.com/s/iYfGOp-xMRSqL95EM3hH0A
小食代——百事的野心不止在年夜饭桌上,今年要卡位新年全场景!
https://mp.weixin.qq.com/s/Aq5x-CIdZcTDl16VO80iSQ
小食代——百事二次跨界时装周,"塑"造一场可持续与时尚的"化学反应"
https://mp.weixin.qq.com/s/jsIFYNiql6E-bMAS4YydLg
周末做啥——百事在迪士尼打造两座高颜值主题站点,听说里面暗藏蓝色能量和神秘礼物!https://mp.weixin.qq.com/s/JZdDVoWz5YvqV3WDcE3aIQ
广告门APP——让环保变成沉浸式的梦幻体验 , 百事这波操作绝了!
https://mp.weixin.qq.com/s/RvSVyXJ6vHysFq1WK7KDew
H5/官网/小程序页面设计:
百事公司40周年x新华社——百事《青春词典》
H5https://h5.zhongguowangshi.com/h5/2021/bsqccd/index.html
安德玛#有能耐你来
https://mp.weixin.qq.com/s/vZ9NymYJDBfgeKg02DchxA
https://mp.weixin.qq.com/s/fct3McCbyarTG-JHuSfi4w
安德玛 #拿回跑掉的节奏
https://www.underarmour.cn/Activity/UAHOUSE#21-3%7CNewLaunch%7CUAHOUSE%7C200220603
https://mp.weixin.qq.com/s/bdQHVIkJmKT3xNYuUmruDQ
安德玛Phantom 3跑鞋上线
https://www.underarmour.cn/Activity/Y220818-Phantom3MEN
安德玛 #拿回属于我们的位置
https://mp.weixin.qq.com/s/ArX-r_VEo2cC5Fpl4EQyuQ
平面拍摄/设计:
安德玛Phantom 3跑鞋上市
https://mp.weixin.qq.com/s/89EduDPz8Py_p3Bu97DDQw
https://weibo.com/2094943421/M3sKCmdeN
安德玛 #拿回跑掉的节奏
https://weibo.com/2094943421/LzQhEnmtU
https://weibo.com/2094943421/LzGR9cvEr
https://weibo.com/2094943421/LyCRHjIHu
https://weibo.com/2094943421/LvTaKAmCm
安德玛UA HOUSE小程序上线
https://mp.weixin.qq.com/s/D-00Bk2X9fzVkNHAYMZaLQ
For Save the Children
救助儿童会官方微信、微博内容
Ta可以
https://mp.weixin.qq.com/s/IzOygnWleYBhlPrFyWYkYQ
赤脚社工卫文辉 | 沧源县儿童保护第一人
https://mp.weixin.qq.com/s/va6I1xEecCD3gBiQKj0R4w
青少年发展与就业 | 潘津镇“偶像炼成记”
https://mp.weixin.qq.com/s/7zc-UGCVay7l1PR_dfNWFg
全球报告 |《战争武器:冲突中针对儿童的性暴力》
https://mp.weixin.qq.com/s/wi2Tq9Udxd19zbxXmyKgjA
山村幼儿园里的“魔术师”
https://mp.weixin.qq.com/s/XQ1msXKCHjcyxlOyUcVLww
第十届中国公益节 | 初心如磐 笃行致远
https://mp.weixin.qq.com/s/T4amNEWkl69eEut3aW2TXg
全球报告 |《2020年全球女童状况报告:2019新型冠状病毒如何危及女童工作所取得的进展》
https://mp.weixin.qq.com/s/pkMngiQEwyTR21BVfIPwhw
全球报告 |《共守一代儿童:COVID-19对儿童生活的影响》
https://mp.weixin.qq.com/s/PBTXtkwvv-Zxe1QlMPsLzg
产前保健小课堂系列健康教育视频
https://weibo.com/2143942575/K6lhl46Ua?pagetype=viewer
https://weibo.com/2143942575/K62dLyNJZ?pagetype=viewer
https://weibo.com/2143942575/K6lhl46Ua?pagetype=viewer
亲子互动小课谈系列视频
https://weibo.com/2143942575/JyUkS4eyZ?pagetype=viewer
https://weibo.com/2143942575/JxVs0yKer?pagetype=viewer
https://weibo.com/2143942575/Jwb1u1jRn?pagetype=viewer
促进婴幼儿早期发展系列视频
https://weibo.com/2143942575/JFiG54FkV?pagetype=viewer
https://weibo.com/2143942575/JF68L9m0Z?pagetype=viewer
https://weibo.com/2143942575/JEWGfDzZV?pagetype=viewer
For UNESCO
Social and UNESCO Website Content
Twitter:
https://twitter.com/UNESCO/status/1198991324478918656
Retweet: 55 Likes:164
https://twitter.com/UNESCO/status/1197471005180071936
Reweet:259 Likes: 509
https://twitter.com/UNESCO/status/1197394306119716864
Retweet: 1k Likes: 2k
https://twitter.com/UNESCO/status/1195628858592104448
Retweet: 171 Likes: 296
https://twitter.com/UNESCO/status/1184711921846702080
Retweet: 219 Likes: 400
https://twitter.com/UNESCO/status/1190562960315420674
Retweet: 245 Likes:423
https://twitter.com/UNESCO/status/1175288667285458945
Retweet: 73 Likes:244
https://twitter.com/UNESCO/status/1173112975156232192
Retweet: 708 Likes:1.2k
Instagram:
https://www.instagram.com/p/B3rxuCdi1ap/
Likes: 11,867
https://www.instagram.com/p/B4yOnWmCJIH/
Likes: 9,449
https://www.instagram.com/p/B7auKxahTgn/
Likes: 15,777
https://www.instagram.com/p/B2ufv0uihXU/
Likes: 17,239
https://www.instagram.com/p/B4E97vGhzf_/
Likes: 15,041
https://www.instagram.com/p/B3Ttf_siSoM/
Likes: 16,053
UNESCO Website:
https://en.unesco.org/news/learn-why-ethics-crucial-during-global-ethics-andbioethics-week
https://en.unesco.org/news/rethinking-multilateralism-young-change-makers
For La Mer
媒体稿件、Social内容
媒体活动稿件:
红秀Grazia: http://www.chinagrazia.com/article/145996.html
时尚芭莎Bazaar: http://beauty.bazaar.com.cn/2018/0323/262732. shtml
时尚芭莎Bazaar: http://beauty.bazaar.com.cn/2018/0614/266679. shtml
PCLady: https://beauty.pclady.com.cn/181/1810115.html
服饰与美容Vogue: http://www.vogue.com.cn/beauty/new-instore/ news_142269700150d26a.html
时尚Cosmo: http://beauty.cosmopolitan.com.cn/2018/0628/2 67229.shtml
负责编辑的博主公众号文章:
吉良先生: https://mp.weixin.qq.com/s/g708Wcm9e60TL6z8lH25OQ
梓瞳的旅途记忆: https://mp.weixin.qq.com/s/Ai8h2QqqECgPTxoL13dFlw
撰写的明星微博内容:
秦海璐: https://www.weibo.com/1211710022/Gd5eAieSa?from=page_100605121171 0022_profile&wvr=6&mod=weibotime
陈漫: https://www.weibo.com/1498522714/GdioAmOG5?from=page_1003061498 522714_profile&wvr=6&mod=weibotime
周一围: https://www.weibo.com/5241260567/GkrcConJ1?from=page_100306524126 0567_profile&wvr=6&mod=weibotime
陆毅: https://www.weibo.com/1195389671/GkrfxwgIK?from=page_100605119538 9671_profile&wvr=6&mod=weibotime
钟楚曦: https://www.weibo.com/1943405723/GkqMtyVDx?from=page_10030619434 05723_profile&wvr=6&mod=weibotime
For Dragon TV
东方卫视微信公众号以及全国各大报纸
励志就看这些妈!读《妈妈咪呀》全国四强背后的故事!
http://mp.weixin.qq.com/s/EhRTzFu9YCFO6n0U2WgVzg
探亲邂逅“浪漫爱情”,小十岁老外竟为她抛弃皇室!
https://mp.weixin.qq.com/s/LjkmBh1J0YH-RYcpuhQIEQ
“五音不全”妈妈自学教出钢琴十级,对自闭症儿子永不放弃!
http://mp.weixin.qq.com/s/v1wHunfiVog3o-qF13BdAg
妻子不离不弃,丈夫伤愈后重拾吉他同登舞台
http://mp.weixin.qq.com/s/wYIDMlzFYd078rgdaw-NgQ
妈妈出走,女儿恨了爸爸十年,后悔不已!
http://mp.weixin.qq.com/s/DKjjmRcTZ1qhxMJ4WhunbA
“泥瓦匠”老师用“大力”征服学生,只为儿子更好的未来
https://mp.weixin.qq.com/s/rxqAwplT7hvWsU88o693Vw
十年父女嫌隙,女儿上《妈妈咪呀》首次愧疚道歉
http://mp.weixin.qq.com/s/6kXSEPKSuv_0kAh5cDgA9w
坐轮椅摆地摊,苦命女子竟邂逅“真命天子”,实现人生大逆转
http://mp.weixin.qq.com/s/SdmheKy3zvsOPXLsZFD51g
结婚7年只见丈夫80次,原因竟是……
http://mp.weixin.qq.com/s/bR77K-twjVcDjPsleM_diw
95后妈妈力证“靠谱”,《妈妈咪呀》告诉你“感情比金钱更重要”
http://mp.weixin.qq.com/s/6AyZ4LP74mWMjPYmFG_sdw
天下有几个媳妇“视婆婆如亲妈”?她却做到了
http://mp.weixin.qq.com/s/-Vbs-FjRSCOIW6wfoQEEnw
儿子惨遭车祸,41岁母亲一夜白头!《妈妈咪呀》伟大母爱全场飙泪
http://mp.weixin.qq.com/s/oCNLx1Ys4QGS0axkRMPi1w
爱情来得太快就像龙卷风!辽宁辣妈与老公相识6天就闪婚
https://mp.weixin.qq.com/s/F28lxd9bxNIsZ-It_4PuiA



